Strategy and business model
Ceres’ strategy to enable a net zero future
Our strategy is to pioneer advanced technologies and embed them in the products of world-class companies to meet their strategic imperative to transform to clean energy. By partnering with companies with expertise in scaled manufacturing globally, together we bring the ingredients to deliver an energy transition to a net zero future. Our strategy is based upon three main drivers, with a goal to secure a leading market share of the global solid oxide industry:
- licensing technology leadership;
- commercial acceleration; and
- execution at pace.
Ceres will maintain our technology leadership in both SOFC and SOEC and drive further innovation. We will create commercial scale by generating more demand through increasing commercial partnerships and licences. We aim to support our manufacturing partners to mass production by 2024 onwards.
Ceres’ growth strategy is driven by its licensing business model that combines engineering excellence with manufacturing precision to build high quality clean technology. Ceres licenses the cells and stacks intellectual property (“IP”) to manufacturing partners for mass production. Ceres also licenses system IP, into which the stacks are integrated and sold to end markets.
Ceres earns revenue by licensing its technology to new partners, through engineering services, technology hardware to support these partners develop factories for mass production, and royalties. For every kW sold to the end market, Ceres receives a royalty payment, provide high-margin revenue.
Ceres maintains a strong R&D programme to preserve its technological edge while our licence partners provide the industrialisation and manufacturing skills and marketing capabilities required to enter the rapidly evolving landscape of clean energy.